I
The first I comes from the name of one person whose identity is part of IIIAM’s story.
The IIIAM Story
A detail that carries a memory.
At IIIAM, every gift has a detail, and every detail can become a memory that stays long after the moment has passed.
The IIIAM Story
Five letters. Two names. One memory.
IIIAM was founded on June 11, 2026 in New Cairo with a simple idea: every piece should be more than an accessory — it should be a detail connected to a person, a moment or a memory.
The name IIIAM carries a private meaning; its five letters are connected to the names of two people, while the brand itself is built around a clear vision: distinction.
The meaning behind the name
Five letters with meaning.
Because some details stay with you, even long after the moment that started the story has passed.
I
The second I comes from the same name, carrying the same personal connection.
I
The third I completes the three-letter connection to that name.
A
A reflects the artistry, attention to detail, and aesthetic behind every IIIAM piece.
M
M comes from the name of another person, completing the personal meaning behind IIIAM.
The current signature
ÉLIA — the signature expression.
IIIAM began with a piece that has a clear identity: ÉLIA. From here, the brand grows around distinction, considered details and pieces that carry meaning.
Who we areEvery gift has a detail.
Every gift has a detail.
Every detail has a memory.
That is where IIIAM began — with distinction in design and a presence that stays connected to the moment.
Discover the collection